5 Success Factors for Succeeding in Tax Planning Courses
Tax Planning
Tax planning courses and tax planning schools are not topics that
appeal to most advisors. Brokers and clients are intimidated by taxes.
The reality is basic training in tax planning can take your practice to
a new level. Think of those brokers you know who have a tax preparation
practice that feeds them investment clients.
Those that have specialized training in taxation are viewed as being
smart and definitely differently than advisors, brokers and planners in
general. The beauty of a good tax planning course is that it is
something you only have to go through once, information is actually
straightforward and not complex. You can draw on such knowledge every
time you meet with a client-plus learn ways to reduce your own tax
liability.
The great thing about tax planning is you can increase one's after-tax
income without increasing risk or sacrificing something else. Normally,
advisor recommendations are a trade-off: greater return potential but
greater risk or more current income but less growth. A tax planning
course presents ideas that result in a win-win situation: the client
has more income and now views you as a financial genius.
Tax planning courses are the gift that keeps on giving. Once a client's
portfolio has been repositioned, tax savings are ongoing-the same
amount of tax dollars are saved in subsequent years.
Adding tax planning to your practice is an inexpensive way to retain
clients (people rarely change tax preparers) and prospect for new ones.
Your promotional campaign (advertising, social gatherings, etc.) can be
simple: "I specialize in reducing people's taxable income so they keep
more of what they earn. This is a free service we provide our clients.
If you would like a free consultation, I can almost guarantee that I
can increase your income without increasing your risk level. These
meetings typically take less than half an hour."
A good tax planning course or tax planning school emphasizes the
simplicity of tax reduction: shifting taxable income into capital gains
rates, tax deferred or tax-free vehicles. Asset repositioning can
trigger new ideas and strategies; it may also generate fees or
commissions. Most importantly, this simple restructuring creates a very
positive bond between you and the investor. You then have a new
advocate that can easily explain to friends, neighbors and co-workers
that you were able to save them hundreds or thousands of dollars a year
in taxes. Everyone wants to lower their taxable income; this is
something that resonates with all who hear about your services.

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