A speaker at a broker's convention enters the conference room riding a Harley Davidson. As he gets off the motorcycle and approaches the podium, he looks over the audience and asks, "What's your sound?" You are one of the industry's best-kept secrets. Being recognized as a professional with expertise is the "sound" you want prospective clients to become familiar with; obtaining such recognition does not have to be expensive or time consuming.

The Certified Fund Specialist (CFS) designation will immediately separate you from your peers and competitors. Investors embrace mutual funds plus ancillary products such as exchange-traded funds, closed-end funds, real estate investment trusts, and unit investment trusts. Track records, risk dilution and exposure, as well as providing an integrated approach are topics that clients and prospects are eager to hear about.

The education you gain from the CFS program incorporates extensive studies, theories, and practical applications. CFS graduates point out that their new level of knowledge helps attract and retain clients. Those you come in contact with will quickly realize that you possess information that others do not have. By becoming a Certified Fund Specialist, your practice will become more enriched and enjoyable.